Traffic Increase from SEO strategy
MQL increase from SEO strategy
Return on Advertising with Google
Our Strategic Approach to SOS Leak Detection Ltd’s Success
01.
Who is SOS Leak Detection Ltd
SOS Leak Detection Ltd is a multi-award-winning water leak detection (trace & access) organisation, recognised for its expertise in non-invasive leak detection for businesses and residential properties across the UK. They work with key partners such as all major insurance providers, facility managers, property managers, housing associations, and local authorities providing same-day/fast and efficiently locate water leaks in various systems, ensuring minimal disruption and repair costs.
Based in Bedfordshire; SOS Leak Detection has a large team of engineers covering the UK. With a strong desire to grow their business, they required a comprehensive digital strategy to enhance visibility and improve customer acquisition across all channels.
With Smart Comms’ 18 years of experience in the digital marketing industry, SOS Leak Detection Ltd trusted us to help them grow their business.
Redesigning the website, which hadn’t been updated in over 5 years, was crucial to the success of the campaign. We identified that the outdated UX, site structure, and lack of depth would hinder any effective marketing efforts. We created a nationwide SEO campaign, utilising our unique licenced SEO campaign pages, and dynamically changing phone numbers, making the user interaction both localised and personalised to their search criteria.
Along with a medium-term launch strategy, we were able to target every town and city across the UK, enabling SOS Leak Detection to reach more of their target audience. This approach resulted in increased online visibility, improved page rankings, and a significant boost in website traffic, generating new leads from their desired areas.
Additionally, we launched a Paid Search campaign, focusing on key locations with high population density and proximity to SOS Leak Detection engineers. After achieving initial short-term success, the campaign was later expanded nationwide, driving more clicks at a reduced cost per click, further boosting SOS Leak Detection's online presence.
We continuously optimised the campaigns, which led to a steady increase in conversions over time. The use of targeted Paid Search splash pages and localised phone numbers ensured the best possible outcome for SOS Leak Detection’s users. Through these efforts, we helped the client achieve sustainable growth and improved business performance.
03.
The Results
Our efforts delivered remarkable results for SOS Leak Detection Ltd. Through the nationwide SEO campaign, we saw a +206.6% increase in traffic, significantly boosting their online page rankings for agreed keywords and locations. This surge in traffic led to a +43% increase in leads, helping to drive business growth and customer engagement.
Paid Search conversions saw an + 80-90% increase in service inquiries, while the cost-per-acquisition (CPA) was reduced by -45%. Website traffic from the Paid Search campaigns rose by +60%, bringing in more relevant traffic, and mobile conversion rates improved by an outstanding +230%. Additionally, we achieved a 4.2x improvement in Return-On-Ad-Spend (ROAS).
These results have established a strong foundation for continued success and expansion into FY24/FY25/FY26.
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