Search Engine Optimisation (SEO)
What is SEO & why does your website need it?
You've probably heard of the term SEO, but might not know that it stands for Search Engine Optimisation. It refers to the process of getting your website to show up in the organic results on search engines like Google and Bing.
Without SEO, even the best looking websites will not get found by their target audience. We want your website to be an engine that drives your business forwards, in order to accomplish this you need to take SEO seriously.
Although there are many search engines available, Google is used by nearly 85% of people, so we always prioritise these results.
How to get on page 1 of Google
We aim for all websites we manage to have page one listings on Google, with SEO driving traffic to their websites. There are no guarantees, but SEO is a fundamental part of the online marketing mix for many businesses.
Our key focus is making sure you are visible to your target audience whenever and wherever they search for keywords related to your business. This includes methods for:
- Analysis of the best keywords to target
- Developing your organic listings in Google
- Clever copywriting to prioritise important terms
- Targeting of local areas that will give a good return
- Regular maintenance to ensure good performance
- Providing you with realistic projections for what to expect
Websites Localised to Your Target Audience
Dynamic localised web pages
When you get a visitor to your website through organic SEO, you want to know that the experience is really tailored to their requirements. Because of this, our SEO includes a product we call Localised & Personalised.
This approach will adapt the information on your web pages according to the location the customer is enquiring about. It uses our custom plugins and is only available from Smart Numbers.
How does it work?
For example, if a website user searches for your services in Barnsley, the link they click on will take them to a page with information tailored for the Barnsley area AND a local 01226 Barnsley phone number.
What's more, when they visit any other pages on the site, they will continue to see information about Barnsley!
Convert Site Visits to Leads
Ranking well on Google is only part of the journey
Your priority may be for your website to appear on page 1 of Google's organic listings, but for us this is only half the story. It's also important to engage your visitors throughout the experience and convert this into a call or email lead.
Our SEO work is designed to promote both phone calls and email enquiries. Through our clever lead tracking systems, we can tweak your campaigns to work best for you.
Find an SEO expert in UK
Before you choose an SEO specialist in UK, you must decide on what is important to you, as this is not an ordinary purchase. When considering UK SEO providers, you should treat it as the start of a relationship rather than just a one-off purchase.
Ranking on search engines can take time, so it’s important you trust and believe in the SEO company before deciding. We provide SEO as an ongoing service, so your success is key to our success.